01 · the habit
“I'll do it for a week and then stop. I always do.”
A reminder when you choose, and a streak that only counts the days you picked.
Build in public: share it as you make it.
In five years, you’ll be glad you recorded this bit.
Build in public content, made for you. Underway reads your day, asks you about it out loud, and turns your answers into a short finished video or podcast. No editing.
Everything stays private until you choose to go public.
Start your 14-day trial
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As featured in
Works with
AI ILLUSTRATIONWhatever you’re making
A shop, a studio, a band, an app. It works for all of them.
You write one line about what you’re working on, and the questions fit your world. Your answers become an episode: a short video or podcast, numbered like a show.
See it in use
Five ways to use it.
A founder's day, turned into an episode
When something good happens, underway asks on WhatsApp if it's worth an episode, then asks you about it and has it ready minutes later.
Dramatisation
A dramatisation: the people are made with AI. The app, the questions and the finished episode are how underway really works.
What it is
Build in public content, made for you. Underway reads your day, asks you about it out loud, and turns your answers into a short finished video or podcast. No editing.
Watch all of this one: episode 75Who it’s not for
If you do not want to speak, this is not for you. A written journal will suit you better. If you want a produced podcast, with a script, guests and an editor, use a studio. Off camera is fine here: answer by voice and it is still a numbered episode. The cut keeps what you said, in the order you said it.
Why now
Imagine watching Steve Jobs build Apple. Nobody filmed it.
“The biggest mistake I made as a founder wasn’t money. It was not filming it.”
Nobody films a business before it works. Record yours as it happens and you’ll have the real story, in your own voice.
Start today and episode 1 exists. Wait a year and it never will.
Start your 14-day trial
Card needed to start. Nothing taken until day 15, cancel any time before.
The problem
Everyone means to keep a record of it. Almost nobody does.
Nine reasons people stop, each answered on film. Swipe through.
02 · the blank page
“I sit down, look at the camera, and have nothing to say.”
▶ Watch the founder answerUnderway reads your day and asks you about it.
03 · the edit
“Then there's the edit. That's hours of my day gone.”
▶ Watch the founder answerYou never edit. Minutes after you finish talking, your episode is ready.
04 · the risk
“I can't put this in public. Not yet. Maybe not ever.”
▶ Watch the founder answerRecord in private. Nothing is shared until you say so.
05 · the silence
“Who would even watch? I have no audience and no hook.”
▶ Watch the founder answerIt works like a TV series: people come back for the next episode.
06 · the script
“I'd have to write something first, and I'm not a writer.”
▶ Watch the founder answerA voice asks, listens, and asks the next thing.
07 · the retakes
“I'd film it three times and still not be happy.”
▶ Watch the founder answerJust say it once. Underway tidies it up for you.
08 · the setup
“I'd need lights, a camera, a proper setup.”
▶ Watch the founder answerNothing to set up. Open the laptop, or prop the phone where it was yesterday.
09 · the phone in your hand
“I'd be holding a phone, squinting at a prompt.”
▶ Watch the founder answerIt asks out loud. You answer a voice, not a screen.
How it works
Three steps. None of them is editing.
See the screens first: Your first episode, screen by screen, or why none of it is editing.
01
Underway reads your day.
Connect your calendar, GitHub or sales, or add a voice note. It suggests what to talk about.
02
You answer.
It asks out loud, one question for each thing you picked, and you answer each for as long as it takes.
03
Your episode is ready.
Minutes later: captioned, numbered, in the order you said it. Keep it private or post it.
Three ways to answer
Camera, voice or screen. Choose each time.
Same questions whichever you pick.
A voice asks, you talk, and the chat is your episode.
From the sofa, the car or a walk. The questions stay in, so it sounds like an interview.
It listens
It’s a real conversation, not a form.
- 01
It asks out loud.
- 02
It hears what you said.
- 03
It knows when to stop.
A REAL ONE · EPISODE 6 OF BUILDING UNDERWAY
ASKED
What’s the thing you’ve been putting off all week?
HE SAID
“I built the connections to LinkedIn and YouTube first… out of all of these connections, like Instagram and all the others, what’s the easiest to build right now, because none of them are quick.”
IT ASKED NEXT, OUT LOUD
“You said none of those connections are quick. Which part of the LinkedIn or YouTube build fought you hardest this week?”
You’ll never edit a video
Answer the questions. Tap done. Get back to work.
Everything an editor would do, done for you in your brand, set once.
- ✓Your title look opens every episode, in your colour and your typeface.
- ✓On Series it opens on your intro, or a moment from later on, with music under it, then your logo.
- ✓Share your screen and you sit in the corner, talking it through.
- ✓Ums, false starts and long pauses come out. The sound is cleaned and levelled.
- ✓It closes on the next episode's number and where to find the series.
- ✓Then a cover, a title people search for, the posts for every network, and Shorts.
Your original recordings are always yours to download.
Real episodes of Building Underway, cut from the files underway made. Nobody edited them.
It remembers
It remembers what you said last time.
Each interview picks up where the last one stopped:
“At the end of Episode 0 you said: ‘I’m going to see if this edits after this recording. If it doesn’t, I’m still going to post it.’ So what happened when you watched Episode 0 back?”
Asked in episode 1 of Building Underway, our founder’s own series.
Private to you. Read, fix or delete anything it keeps.
EPISODE 1
made with underway
ASKED · 1 OF 2 · FROM EP 0
So what happened when you watched Episode 0 back?
underway’s brain
It already knows what happened today.
Connect the tools you already use, and the interview asks about the fix you shipped, the call that ran over and the payment that landed, not “how was your day?”
32 tools, on every plan, the free trial included. It only looks, never changes anything, and you choose what counts. Other people’s voices from meetings never go in an episode.
01
Reads the day for you
Thirty small updates become the five that mattered, each with why. It suggests what to talk about; you pick.
02
Notices the milestones
Your first ad lead, a hundred visitors, the week Google started finding you: counted, and waiting as something to film.
03
Remembers all of it
Ninety days of what your tools saw. Ask “when did we launch the new prints?” and it tells you the date.
04
Asks you where you are
When something looks worth an episode, a line in Slack or WhatsApp. One tap to film, one to say not today.
YOUR WORK
What shipped
GitHubLinearVercelArgos
The questions know what you shipped, so you are asked about the fix instead of reminded of it.
MEETINGS
Who you met, what came of it
Google CalendarZoomFathomFireflies
So the interview can ask what came out of the two o'clock, without you writing it down first.
NUMBERS
Money, visits and searches
StripeWhopPlausiblePostHogGoogle AnalyticsSearch ConsoleMeta ads
The day a payment lands, the interview knows, and can ask who it was and what it means.
YOUR SHOP AND STUDIO
What you made and sold
ShopifyGumroadSquarespacePatreonPrintfulFigma
The day the new piece sells out, or the first order from abroad lands, the interview can ask about it.
PAPERS AND INBOX
What changed, what you were sent
Google DriveYour inbox
Forward the customer's reply or the investor's no, and the interview can ask what you made of it.
TEAM CHAT
What the team argued out
Slack
The decision argued out in a channel, or the thread that went quiet, becomes something to film, and a title for it.
NEWSLETTER
The day a send goes out
Kitbeehiiv
A launch newsletter becomes something the next interview can ask about.
PUBLISHING
Where episodes go
YouTubeInstagramTikTokLinkedInX
Your numbers show on Reach, and what is working on Shorts steers which moments become your clips. None of it reaches the interview or its questions.
NUDGES
Where it asks you
WhatsAppSlack
It answers with a link that opens underway ready to record. On Series and above it also messages you first when something looks worth an episode.
What you end up with
A record nobody can make later.
Episode 1.Episode 47.Episode 200.
In order, in your own words, recorded on the day it happened.
For your customers, an investor, or the next person you hire.
Eighty episodes of you at work say more than any portfolio.
underway.life/series/underwayrich
Watch Underway get built
See it for real: our founder’s own episodes.
Recorded most days while building it, with nothing staged.
78 episodes · Building Underway
AI ILLUSTRATIONFor anyone making something
You don’t have to be just starting.
Day one or ten years in, it works the same.
Starting something
Record it from the start, and build an audience if you want one.
Getting paid by your audience
Keep some episodes for paying subscribers, at a price you set.
Public or private
Private until you post it.
Every episode has its own switch. Nothing goes out unless you send it.
Shorts, made for you
Split-screen Shorts, drawn from what you said.
Up top, a drawing of what you’re saying, changing as you talk. You along the bottom.
- ✓Every word in a drawing is one you said.
- ✓Name GitHub, Stripe or Slack and its real logo comes up.
- ✓Cut for YouTube Shorts, Reels, TikTok, LinkedIn and X, each pointing back to the full episode.
EPISODE 45
EPISODE 43
Pro thumbnails · Series
Thumbnails that get the click, with you in them.
Every episode gets three, with you in a scene from what it’s about. The best is already chosen.
Motion graphics · Series
What you say, on screen beside you.
The numbers, ideas and tools you talk about land beside you as you say them, every word your own, never over your face.
Title looks · Series
Every episode opens like a show.
A title with the episode’s name, a build-up with music, a moment with your logo, the episode, an outro. Choose a title look and how the build-up ends, once; they come out in your logo, colours and typeface on every episode. Try them below, then watch a real one all the way through.
Look around underway’s own account
Every episode, every screen. Nothing to sign up for.
YouTube title SEO written from your transcript
Episode 66 · Building Underway
Friday 9 October
Title look
Opens the episode with its own name.
Your mix: Explainer title and outro · Shutter at the end of the build-up
Episode 66 · Building Underway
Open the episode’s pageYouTube title SEO written from your transcript
Title ·0:00 / 0:00
Conversations · Series
Find the people who have the problem you solve.
Every day it searches X and LinkedIn for people saying they have it, and writes a first reply in your voice. You press reply.
The searches come from your marketing brief, in the words your customers use, not the words on your homepage. Nothing is posted for you.
What it searches for
- "keep meaning to" "build in public"
- "I hate editing" videos
- "freeze up" "on camera"
- "no idea what to say" "on camera"
- started a podcast then stopped
- keep meaning to document
1Found
Someone on X or LinkedIn says, in their own words, they have the problem you solve.
2Your reply
A first reply in your voice that only helps. No link, no pitch, never your product's name.
3Talking to
You press reply. It keeps who answered, who you followed and your notes.
On your phone
Nearly all of it, on your phone.
Record on the sofa, post from the train. It all stays in sync.
Get it on the App Store
The rules
Things we will never do.
01
We never shuffle your answers around to make your video catchier.
02
We never add words you didn’t say.
03
Your episode is only you: no fake clips, no generated pictures. Our AI examples say so.
04
We never record without you pressing the button.
05
We never pick your questions to chase views.
06
We never lock up your recordings. You can download them on every plan.
Your kind of interview
Get interviewed, or chat with a co-host.
EPISODE 2 · BUILDING UNDERWAYASKED ALOUD · THE REAL QUESTION
In Episode 0 you said you and your fiancé had built your own app to a certain point and were both ready now for the marketing. Where does that app’s marketing actually stand…
ON CAMERA OR VOICE
Guided interview
A voice asks you questions out loud, one at a time, about the topic you picked. It listens, then asks more or moves on.
on every plan
PODCAST · EPISODE 40listen
CO-HOST
On WhatsApp, that could be a strong integration… Are you imagining it for notifications, like reminders and episode-ready messages, or more for input, like voice notes and replies?
YOU
Yeah, I mean, I’m actually thinking about it in a bit more of an advanced way.
PODCAST OR CAMERA
AI co-host
An AI co-host, a voice you chat with, that knows your story. Both voices are recorded, as a podcast or on camera.
CO-HOST TIME · EACH MONTH
On Company Record, each seat adds hours the whole team shares. The 14-day free trial is the Founder plan, so it comes with Founder's hour.
- Founder1 hr
- Series3 hrs
- Company Record4 hrs a seat
Pricing
Three plans. The same interview.
14 days free, then $29 a month. Your card at signup, nothing taken until day 15, cancel any time before.
Founder
$29a month
or $290 a year
One person, one series.
Questions asked out loud, a finished episode each time, and your page.
Included
- 1 hour a month with your AI co-host, recorded as a podcast, and more by the hour if you need it
- A voice asks you out loud about each thing you pick, one question each
- Connect your tools (GitHub, calendar, meetings, Stripe, Slack and more) so it asks about your real day
- A finished video minutes after you stop, with captions, a title card and its episode number
- It remembers what you said in earlier episodes, and spots your milestones
- Private in the vault until you choose to share, then all of it at once, with a one-minute trailer
- Your page: a public page with the episodes you choose to share
- The words for X, LinkedIn, TikTok, Reels and a blog, written for you to post
- Film yourself, share your screen, or just use your voice, chosen each time
Series
most chosen
$79a month
or $790 a year
For when people are watching and you want to do more with it.
A weekly round-up, a monthly film, your own podcast, one-tap posting, and a one-page summary for investors.
Everything in Founder, plus
- 3 hours a month with your AI co-host, recorded as a podcast
- A weekly round-up: the best moments of your week in one short video
- A monthly film: the story of your month, set to music
- Once a month, short phone-sized ads made from your own answers
- Round-ups of any stretch of episodes, and seasons to split your story into parts
- Your own podcast on Apple Podcasts and Spotify
- Post to YouTube, LinkedIn, TikTok, Instagram and X in one tap, and see how many watched
- A one-page summary of your story for investors or hires
Company Record
$299a month
founder and four people, $49 a seat after that
For teams: one company, everyone with their own series.
Room for five people, a running record of the company, and the team's week in one video.
Everything in Series, plus
- 4 hours a seat a month with your AI co-host, shared across the team
- Everything in Series, for the founder and four people
- Each person makes their own series, and the company keeps every episode
- A running record of the company, updated weekly from what each person shares
- A round-up of the whole team's week in one video
- Invite your team; everyone agrees who owns the episodes before they start
- Set up with you on a call, everyone recording within a week
Terms
- Five seats included, $49 a month for each seat after
- Monthly only
AI co-host hours reset on the 1st of each month, and a Company Record team shares one pool. Each chat can last up to 30 minutes. Extra hours are $9 each and don't expire while you're a member.
Add-on for any plan: if an AI assistant does work for you, it can keep its own series too. $105 a month, or $140 for sharper video.
- 14 days free to start: your card at signup, nothing taken until day 15
- Connect all your tools on any plan, the free trial included
- Download your original recordings any time, on any plan
- Cancelling never takes away what you recorded
Company Record, our team plan, is set up with you. Talk to us
Affiliates
Recommend underway. Earn a fifth of what they pay, every month they stay.
No membership needed. Paid through Whop.
underway.life/?a=yourname20%
PAID TO YOU, EACH MONTH, FOR EACH PERSON
- Founder $29 a month$5.80
- Series $79 a month$15.80
Ten people on Founder is $58 a month, for as long as they stay.
Questions
Do I have to be on camera?
No. Answer by voice and you get an audio episode, with the questions kept in so it sounds like an interview. Or share your screen and talk it through, with your face in a corner. Or go on camera. Choose each time.
What if I miss a day?
Nothing bad happens. Episodes are numbered in order, not by date, so there is no gap. Your streak counts only the days you chose: three a week is a streak. One tap pauses it.
How long does it take?
About three minutes of talking, whenever suits you. The episode is ready a few minutes later, with nothing to do unless you want to cut a sentence.
What does it connect to?
Your calendar, your meeting recorder (Zoom, Fathom), your sales (Stripe, Whop), your newsletter (Kit, beehiiv), GitHub and more. It only looks, never changes anything, and you get an address you can forward any email to. Press one button and it reads the day: thirty small updates become the five that mattered, and it suggests what to talk about. You pick. Other people’s voices from meetings never go in an episode.
Can I ask it what I did, and when?
Yes. It keeps a log of what your connected tools show, ninety days back and updated every hour. Ask “when did we launch the new prints?” and it tells you the date, even if you never mentioned it.
Does it just ask the same questions every day?
No. It starts with a few planned questions, then listens: after each answer it asks more, moves on, or wraps up. It remembers what you’ve said before, so it asks about the decision you promised by Friday.
Is it a podcast too?
Yes. Every episode also comes as a podcast file, questions kept in. On Series it can go out as your own podcast on Apple and Spotify, set up once. Or skip the camera and make the whole episode a podcast.
Where does my footage live?
On your phone or computer first, backed up to your account if you sign in. Download everything, or delete everything, any time.
Do I have to post publicly?
No. Every episode stays private until you share it, and most people start that way. When you do, the post for each site is written for you; on Series one tap posts to all your connected accounts and shows how many people watched.
Can my team use it?
Yes, with Company Record, our team plan. Everyone records their own episodes, the company shares one memory, and each week you get one film of the week at your company. The company owns the episodes; anyone who leaves keeps a copy of their own.
What does it cost?
Start with 14 days free: your card at signup, nothing taken until day 15, cancel any time before. After that, Founder is $29 a month for the interviews, your episodes, your page and posts written for your accounts. Series is $79 a month and adds a weekly round-up, a monthly film, a podcast feed, one-tap posting everywhere with view counts, and a one-page summary for investors. Everything stays private until you choose to share it, and on any paid plan you can share the whole vault at once, with a trailer made for you. Company Record, for a team of five, is $299 a month. Pay yearly and get two months free on Founder and Series.
I’ve been going for years. Is it too late?
It’s too late for year one. It’s exactly the right time for this year.
Last word
The footage from today is the only footage of today there will ever be.
Whatever you’re making, start recording today.
Start your 14-day trial
Card needed to start. Nothing taken until day 15, cancel any time before.
underway: while it’s happening.