Build in public, without the overhead
Build your audience while you build the thing.
Nobody buys from a stranger who first shows up on launch day. People back what they’ve watched being made — so underway interviews you on camera for three minutes each evening and turns it into tonight’s episode. No script, no editing, no working out what to say.
7-day free trial · £19/mo · your footage is always yours
No blank page
It picks tonight's story and writes the questions. You never sit down wondering what to say.
No editing
Filler cut, captions burned in, episode card on the front. The finished video appears; you press post.
No broken streaks
Episodes, not days. Miss a week and episode 47 simply follows 46 — no visible hole, no starting over.
Ninety seconds
Watch a day become an episode
The interview, the cut, the export — one real evening, start to finish.
Tonight, 9pm
“I should post something about today. I’ll do it tomorrow.”
— you, most nights
It’s not laziness. After a day of building, “work out what to say, set up, film it, edit it” is a second job — and the blank compose box doesn’t ask you anything. So the day that deserved telling goes untold, again.
You don’t need more discipline. You need someone to ask. The interview asks about the day you actually had, out loud, one question at a time. Answering is the one part you can do tired.
How it works
You answer questions. That’s the whole job.
It already knows the story
underway pays attention as you go — the moments you capture through the day, what your last episodes covered, the thread your build is on. By evening it has chosen tonight's angle and written the questions. Nothing to brief, nothing to prepare.
You just answer
Questions are asked out loud, one at a time, and it follows up on what you actually said — like being interviewed by someone who was there. Around three minutes of answers, straight to camera.
It hands you the episode
Numbered, captioned, title card, vertical — ready to post, plus the words written for X, LinkedIn, short-form and your blog. Nothing reordered, nothing invented, nothing you didn't say.
Made with underway
Every kind of build has episodes
An app, an agency, a shop, a hundred customers to chase — the beats of a workday are the same everywhere. Example frames below; real founders take these slots at launch.
Every single day
What comes out the other side
A transcript editor that edits the video
Strike a line and the episode re-cuts itself. Remove a word from the middle of a sentence and you get a clean jump cut. Nothing is ever deleted — every edit can be undone, forever.
We shipped the fix just before four,
and, er, I don’t know, it was a mess honestly,
and the queue drained in about ten minutes.
One take, five posts
The text around the episode is written per platform — not one caption pasted five times.
Polish, set once
Filler removed, cuts smoothed, dialogue levelled, your logo and colour on the cards. Chosen once, applied to every episode — that’s how a series gets an identity.
Your footage is yours. Full stop.
Raw takes are downloadable on every plan, trial included. It’s your face and your voice — what you pay for is the processing, never access to your own material.
Three weeks in
“Day 12 was going great. Then a week happened.”
— every “day in the life” series, eventually
Day counting is a trap you set for yourself: miss a week and “Day 19” after “Day 12” announces the failure publicly. underway numbers episodes, not days — episode 47 simply follows 46, gap or no gap. No visible hole. No lie. You just carry on.
And the audience that matters isn’t strangers scrolling — it’s the people who watched 46 and want to know what happens next. Nothing gets reordered for a hook, nothing is invented. A diary, well made — and six months in, an archive that didn’t exist before you started.
The old ways
“I recorded loads of stuff. It’s all sitting in a folder.”
— the graveyard every clip tool feeds
| Doing it yourself | Clip tools | underway | |
|---|---|---|---|
| What you start with | A blank compose box at 9pm | Footage you were supposed to record | Nothing. It interviews you |
| What it costs you | Your whole evening | An afternoon of editing | Three minutes on camera |
| What comes out | A skipped post, usually | Clips — if you filmed something | A numbered episode, plus the text for every platform |
| When it dies | The first busy week | The day there's nothing to clip | It doesn't — episode 47 follows 46, gap or no gap |
Why we built it
“Work that is under way is already moving and not yet finished — which is the only honest place to document from. Nobody wants the tidy launch-day retrospective. They want to watch you find out. underway exists so that telling the story costs three minutes a night, because the story was never the hard part — the overhead was.”
Richard Lovatt · founder, underway
Pricing
One plan.
Everything included.
No usage caps, no per-episode pricing, no tiers to decode. This is a daily habit, and metering a habit kills it.
or £190/year — two months free
- ✓Daily interview, unlimited episodes
- ✓Assembly, captions, cards and export
- ✓Transcript editor
- ✓Per-platform text with every episode
- ✓Raw footage always downloadable
Cancel any time, self-serve. No email required to leave.
Before you ask
The questions every founder asks
Do I have to be good on camera?
No. You’re not presenting — you’re answering questions about your own day, which is a conversation, not a performance. The interview is built to get usable answers out of tired people.
How does it know what to ask?
It pays attention to your build: the moments you capture during the day, what your previous episodes covered, and where the story left off. From that it proposes tonight’s angle — you can always nudge it — and writes questions scoped to that one thread.
How long does it take each day?
About three minutes of answers, five at the outside. The whole point is that it fits a bad Tuesday.
Will it make me sound like someone else?
It can’t — it only cuts what you said, in the order you said it. No script, no rewrites, no AI voice. The polish is in the edit: filler removed, clean cuts, captions, a consistent look.
What happens to my footage?
It stays yours. Recording is opt-in only, raw takes are downloadable on every plan, and deleting a session deletes everything derived from it.
What if I miss a week?
Then episode 12 follows episode 11, a week later. Episodes are numbered by count, not by calendar, so a gap is invisible and you just carry on.
Episode 1 starts tonight.
Three minutes on camera. A finished episode. The story of the build, told while it’s happening.
Start your first episode